Articles
The Evolution of Sales Tools (by Michael Dickinson)
22nd December 2003
In this article Michael Dickinson reviews the history of "sales" software products before highlighting how SalesStorm (together with an appropriate process) can make significant improvements in the efficiency of many aspects of the sales organisation.
Oxford In Business
August 15, 2003
"Can a Sales Product improve the performance of a company ?"
Yes, according to Michael Dickinson, managing director of Real World Software Limited......
CRM Article and Response
29th July 2003
This page features an article entitled "Marketview: Beating the Software Scam" by Andy Bailey (originally printed on the CRM-Forum) together with a response by Michael Dickinson of Real World Software.